HR management case study Example | Topics and Well Written Essays - 750 words

HR management - Case Study Example They admit that their bosses - Kenny and Norton could not have been more successful than they are and are proud to have them on board of the company. Tony asks how they reached to having their own company and the narrator explains that both Kenny and Norton played various sports - baseball, basketball, football. They knew each other since high school and kept their relationship through college and after that stayed family friends. Both of them were married, had families and kids. When in their 40s Norton (radio-television marketing and promotion manager) and Kenny (a structural engineer for an auto manufacturer) decided to give their childhood dream another try and opened their own company. The business started as sporting equipment store and used equipment swap, for children in middle or high school, because their children were at that age. Tony and Bobby ask themselves what will be their occupation when they reach the crisis of the 40s. Tony replies that may be he will be still working for the same company Team Fun, as he likes people and the kind of work that he is doing. Bobby says that may be he will be the owner of the company, because he knows how to turn into more profitable business, with cutting the costs and franchising. 1. In my opinion we can group the four characters into four categories. For Tony the career and success mean that he is happy with what he got so far. He does not need to develop his skills or progress into different field of knowledge. Bobby and Norton, on the other hand seem to share similar views about career development and success. Norton is happy when he wins big money and Bobby wants to own his father-in-law company, because he knows how to increase the profit margin. Kenny is down to earth man, rather enjoying and accepting life and career as it is, pursuing his happiness, but only if it is fun. 2. Most probably started his career as Human Resources assistant. Presumably, he graduated with a similar specialty and how he is director of the HR department of the company. Bobby is very ambitious, we may guess that he tried to be first supervisor in various industries, until he found the most suitable area for career development. We do not know for sure whether he was made manager of the new store in Florida, because of his abilities or because he is the son-in-law of Kenny, the owner. Regardless of this his ultimate goal is to own the company that he is currently working for. Kenny's career as radio-television marketing and promotion manager was quite successful, though he pursuit his dream to start sports equipment store. Norton was an engineer for an auto manufacturing company, with large salary, privileges and commitment. Though he liked winning by himself and ended up as co-owner of Team Fun. 3. Since Tony's desire for career is to stay in the Human Resources field, Kenny and Norton can send him off to seminars discussing organizational behaviour, current human resources management practices, successful personnel motivation in order to stimulate this interest in this area and to make him more successful. Bobby would be interested in attending courses focusing on financial control, franchising and making profit. Kenny and Norton can also allocate him in different stores to see how well he is managing when the atmosphere has changed and whether he can adapt quickly. This will help Bobby in succeeding as owner of the company later on. 4. I can suggest

Public health Essay Example | Topics and Well Written Essays - 250 words - 14

Public health - Essay Example Most importantly, they are tech savvy and greatly aware of their health and fitness. The Medicare is not able to handle the increased cost and therefore, they represent huge potential for marketers within the healthcare industry and healthcare service providers. Baby boomers have longer life expectancy which offers opportunities for health sector. They are looking for ways and means to incorporate their needs and requirements. Around 60% of the people above the age of 60 years are inflicted with atleast one chronic disease which rises with age. The health industry is anxious to exploit the opportunity to evolve new products for long term care, annuities, healthcare savings etc. to facilitate good health in their old age. Healthcare cooperatives and luxury retirement homes have increasing become popular amongst the boomers. Most importantly, boomers are active and empowered and therefore expect products that are not only useful but also have quality that would help them to maintain quality of life. Thus, they offer not only challenges but also huge opportunities for healthcare

Greenhouse effect and global warming Essay Example | Topics and Well Written Essays - 1000 words

Greenhouse effect and global warming - Essay Example As many establishments for instance are trying to produce offerings, more greenhouse gases like carbon dioxide and methane are directly emitted into the atmosphere. The rising number of vehicles due to industrialization has even led to the increase of greenhouse gases. For this reason, Al Gore and other global warming alarmists try to inform the public the need to reduce carbon dioxide emissions and other related greenhouse gases. These created various responses especially among global warming skeptics and realists. For the realists, scientific proofs are necessary so they cited important findings that could prove global warming as a natural environmental cycle occurring regularly over the earth’s entire existence (Taylor). Showcasing major findings of researches and even natural observations lead to the conclusion among global warming alarmists that humans have contributed enough for the recent climate change. The increase of greenhouse gases in the atmosphere traps heat ener gy causing earth to warm. As a result, climate change is imminent, and even from a simple observation everyone could agree with the prevailing environmental changes taking place everywhere. The United States Environmental Protection Agency (EPA) believes that climate change is indeed taking place and humans have become responsible for it (Environmental Protection Agency). Reduction of greenhouse gas emission is what EPA believes to be one important solution in order to address environmental problems associated with climate change.

Marcet Conversations in Political Economy Essay

Marcet Conversations in Political Economy - Essay Example The format that this paper will utilize is to first give a precise definition of what is identified above followed by a brief discussion of what the government might try to do in order to solve said problem including a personal evaluation of the effectiveness of the proposed policy measures. Thirdly this paper will discuss some alternative means by which this problem might be solved with a particular emphasis on informal social arrangements drawing on some real life examples of said arrangement. The above passage illustrates some fundamental issues of economics and political science. In one respect one could refer to this issue is illustrating the importance of scarcity in its regard to the laws of supply and demand, secondly there is the issue of ownership insofar as it may be the case that who would protect what is free and available to everybody. As one can boil down the entire issue it is arguably the case from an anthropological and sociological perspective that without the feeling of ownership people are not often compelled to take care of any particular resource. A great case is presented by Diamond (2005) in which it is postulated that the Greenland Norse faced their collapse as a result of over grazing of pastureland, a reluctance to trade with their neighbors and a reluctance to adapt in the wake of a potential societal collapse. What this illustrates is that when resources are relatively free for the taking the wake of poor crop yields it is invariably in the hum an spirit to over consume other resources which could theoretically bring with it the risks of a total collapse in society. When one examines the case as illustrated above one could draw the conclusion that if everything were free people would not take a sense of ownership and as such there would be a case of over consumption. From an economics standpoint one could bring

Proofread Essay Example | Topics and Well Written Essays - 1000 words

Proofread - Essay Example The facility ensures that it preserves the resident’s dignity and respect. I had the privilege to collaborate with Wendy, who gave me a brief introduction of the facility and the rules and regulations that I had to abide to in the facility. During this time, Wendy who was the point of contact provided an updated plan which outlined the activities to be conducted. The first day’s activities included playing bingo, exercising, word games and cherry blossom sight seeing in Washington DC. Such activities helped with memory stimulation and social learning. My time at the facility was well spent through interaction with residents as we played varied games, and shared stories. Assessment As I entered the facility, I fell in love with the place. It was neat and well decorated, and there was a grand piano at the lobby. Some of the residents were sitting at the lobby reading newspapers and socializing together while others were still in the dinning room having breakfast. The smal l puppy started barking and jumping because it had seen a stranger. I observed that many of the residents were at risk of falling due to unsteady gait. Many of the residents used walkers or electronic wheelchairs. One of the residents approached me and asked if I needed any assistance. I kindly told him that I was a student from Stratford University and that I was there for clinical attachment, and I would like to see Wendy. The resident escorted me to Wendy without any hesitation. Wendy informed me of the various activities that will be taking place today such as word game, bingo, exercising and cherry blossom sightseeing in Washington D.C. These various activities helped the residents to socialize with the staff and other residents at the same time making them physically active. This is with the realization that cognitive activities help them stay physically and mentally strong. As for other residents, cognitive impairment and diminished mental status makes it difficult for some r esidents to enjoy the activities provided, thus, creating a distraction for other residents. The staff members were extremely pleasant and courteous to the residents, through interactions that were respectable and courteous. During the word game, I selected a couple of residents to spell certain English words. English being my second language was extremely challenging, but with their assistance the word game went on successfully. Some of the words spelt out were new to me as I had by no means used them before, but one of the residents educated me on the implication of the new terminology. At the end of the game, I thanked the residents and showed them how grateful I was to have the opportunity to interact with them. During the assessment, I noticed that most of the residents had memory loss making it difficult to perform daily activities. It was noted that the facility was well staffed to assist the residents that needed assistance with activities of daily living. Wendy informed me that some of the residents use the stairs to go up to their rooms. I found this idea unsafe for the residents since a majority of them have unsteady gait and balance making them prone to accidents and falls. Another potential problem observed was the risk of elopement since these residents were allowed to go and sit in the porch by themselves without any supervision. Strength The strength I observed in this community is that all residents

Lockheed Martin Essay Example for Free

Lockheed Martin Essay Question: By laying of Lockheed Martin employees, does it affect the future sales of the company? Articles: Lockheed Martin Not Giving Layoff Notices, At White House Request, Lockheed Martin Drops Plan to Issue Layoff Notices, and Lockheed Martin threatens big cuts I. Introduction The Lockheed Martin Corporation ousted its incoming chief executive, Christopher Kubasik, for having a close relationship with a subordinate at the defense contractor. They forced him to resign after the investigation found it to be improper conduct, which violated Lockheed Martin’s code of ethics. However, Mr. Kubasik felt that his affair did not interfere in any way with his job performance. There have recently been some budget cuts at the Pentagon, and contractors are trying to adjust to the changes. The Lockheed Martin directors favored promoting Ms. Hewson, a contractor; because they believe she performs well in other management roles. She had been with Lockheed since 1983, and will immediately become president and chief operating officer of the corporation. II. Findings A. Layoffs (finding 1) 1. Pending job cuts 2. Warnings (the WARN Act) 3. Less pay B. Budget cuts (finding 2) 1. Reduction in Pentagon spending ($500 billion) 2. Minimized the potential for waste and disruption associated with the issuance of unwarned layoff notices. 3. Less spending C. Smaller workforce 1. 18% smaller 2. Hiring pace is slower 3. Fewer jobs available = smaller workforce III. Analysis A. Stakeholder analysis B. Cost-benefit analysis C. Six thinking hat IV. Conclusion Based on the findings and analysis, by laying off Lockheed Marin employees, it would affect the corporation and future sales negatively. Since there will be mass job cuts, the company will slowly start to deteriorate and will fall apart altogether.

Marks And Spencer Strategy Analysis

Marks And Spencer Strategy Analysis Executive summary Marks Spencer is one of the UKs leading retailers with over 21 million people visiting their stores each week. However, in the fiercely competitive market environment, operational management strategies are quite important for retailers to obtain a competitive advantage and access to greater income. This report will introduce the history of MS and different market segment in MS, and analysis how MS can running there business in the competitive environment. Some operation management theories are applied in the process of analysis. Instruction Marks Spencer is one of the UKs leading retailers with over 21 million people visiting their stores each week. Now they sell stylish, high quality; great value clothing and home products and outstanding quality food. However, in the fiercely competitive market environment, operational management strategies are quite important for retailers to obtain a competitive advantage and access to greater income (Chase, 2001). First, it will introduce the history of MS and different market segment in MSà ¯Ã‚ ¼Ã…’and have an overview of Porters models of competition. Second, analyze how MS can running there business in the competitive environment, trying to explain more different market segment in MS and how the different market segment works together, analyzing their competitive advantage in this cloth industry. Finally, it will use Porters global generic strategy to analysis MS, discussing how MS attract different customers by using different strategy in the global environment. Discussion and Analysis Introduction about MS and Overview of Porters Models of Competition Martha is a retail business founded by a Jewish immigrant in United Kingdom 1884. 1884, 21-year-old Michael à ¢Ã¢â€š ¬Ã‚ ¢ Marcos in Kekegaite open-air market of United Kingdom Leeds City had opened a unique small stalls, which is the embryonic form of Marks and Spencer. Marcos. He displayed goods by category and price tag, getting rid of the bargaining traditional transactions. Most notably one is a billboard in his stall: Do not ask the price, a penny can be. This simple and eye-catching slogan quickly spread among the people in the middle and lower classes. By 1894, the British Spencer Tom with 300 pounds, and Marcos had co-founded Marks Spencer. The company from the early 20th century has become a national chain store. In 1926, MS in all major cities in United Kingdom has established a branch to become the UKs largest retailer. Until today, MS is still one of the worlds most profitable retailers (John Stanley, 1991). Porters competitive strategy theories are mainly five force model, general strategies, value chain, diamond system and industrial clusters. 1) Five Forces model provides a very useful analytical framework to study the competitiveness of industry, competition in the corresponding morphology and how to design a strategy. Porter believes that the intensity of competition in any industry is generally affected by five kinds of factors. The industrys competitive position and comprehensive degree lead to economy structure changes within industry, to determine the intensity of but from industry inner competition and determine the ultimate profitability within the industry. The companys core strategy should be to choose the right industry, as well as the industrys most attractive competitive position. 5 kinds of factors are the threat of potential entrants, threat of substitutes, the bargaining power of buyers, suppliers and the bargaining power of existing competition within industry. 2) The general strategy theory: Porter believes that the struggle with the five forces of competition, each company should only have two basic types of competitive advantage, namely, low-cost and product differentiation, which both with a special scope of business combination can be drawn from three types of successful strategic thinking, these three ideas is the overall cost leadership strategy, differentiation strategy and centralized business strategy. 3) Value Chain: Value Chain is an essential tool for analysis of source strengths. It can dissociate a variety of business activities with the value of transmission methods in order to understand the cost features of enterprise, as well as existing and potential differentiation sources. Business activities are independent and dependent. 4) Diamond system: the State plays an important role in the success of enterprise competition. Thus, Porter makes an extension of his research into the national competitiveness. In response to this theme, Porter puts forward the analytical framework of Diamond System (also known as diamond theory). He thinks factors that may strengthen their national enterprises to create competitive advantages include factors of production, demand conditions, business strategy, structure and competitors, related industries and support for industry performance. 5) Industrial clusters: regional competitiveness has a great impact on competitiveness of enterprises. Porter through the study of industrialized countries finds industrial cluster is a common phenomenon in the process of industrialization, in all developed economies, are it is clear that a variety of industrial clusters. Industrial cluster is defined as a specific area, with competitive and cooperative relations, and geographically concentrated, with interactive relevance enterprise, specialized suppliers, service providers, financial institutions, related industries such as manufacturers and other relevant bodies composed of groups. Complex ity and depth of different level of industrial clusters is different (Francisco J, 2009; Mohr, 2002). Analyze market segment and competitive advantage of MS In 1992, the company has 280 chain stores in the United Kingdom with sales of 75 billion dollars. From the view of Sales category, MS accounts for 15% of the UK clothing sales, food sales 4.6%. Guinness World Records reveals that volume of the companys flagship store in London MarbleArch is 3700 dollars per square foot. MS offers clothing having exquisite style, quality and value for money and household items, as well as outstanding quality foods, all products undergo rigorous screening, from more than 2,000 suppliers around the world. M S in the UK and other countries, more than 75,000 employees in the UK, currently has 622 stores in the international context, MS is also actively developing business. In the 07 and 08 fiscal year, sales exceeded 90 billion pounds. From a market positioning perspective, since the 20th century, 30 years, MS makes middle-class as a sale object, and make every effort to provide them with quality-price ratio appropriate goods. For customers to eat well a nd well dressed has always been motto of MS, which is also main historical reason for 100 years of food and clothing at the same time. After the First World War, due to a shortage of materials, a penny sales strategy is difficult to sustain. MS decisively changed its thinking, making sell project focused on clothing and food, and expanding rapidly, with unprecedented turnover. Until 20 the eighties and nineties, MS gained unprecedented praise in terms of quality, service, diversification. However, from 1998 to 2001, MS operating profit had been on the decline. MS decided to change strategy, developed a new program in overseas sourcing and manufacturing goods. This saved a lot of costs, and profits began to improve. With the emergence of electronic commerce, MS also creatively establish a website, combining traditional retailing with e-commerce. This allows people to see a century-old shop in the face of challenges, courage to change themselves and innovative vigor (Jemmeson, 1997). Most traditional retail stores are selling a variety of brands of goods, of course, there are also some traditional retailers also selling a small amount of own-brand goods, such as designers for Target to sell tailored specialty products. MS has sold almost all own-brand goods. And it has also characteristic of its own brand, types of goods is not exhaustive, but rather selective to provide customers with the best-selling inexpensive goods. At present, 80% of MS operating goods have the brand of St. Michael. MS approach is: from store to collect from the customer views and demands for commodities, and then from Marthas technical development department for product innovation and design (or with the manufacturer to design), and then delivered the manufacturer to produce the final re MS Sales through distribution systems. Thus, Martha has become the worlds largest no plant manufacturers. MS persists in shaping its own brand into image of a healthy environment, in its own brands contai ns a fair trade, sustainable, non-genetically modified products, animal welfare and so on. Almost 100% of sales of own-brand are a biggest difference for MS with the general retailers. This unique brand strategy makes its own brand has become endemic in the United Kingdom as part of shopping culture, while Marks Spencer thus have unmatched brand equity. Marks and Spencer is known to the world due to a standardized and information-oriented management style of supply chain management and suppliers to make it a truly meaningful win-win situation. Standardization is Marks and Spencers consistent style, product quality, type and design of store layout, product display, and even the staff of the service program has a meticulous standard. Standardization Management greatest advantage is that we can save a lot of management costs, while consumers can enhance the overall impression of the Marks and Spencer, giving them a home away from home shopping experience. Marks Spencer has achieved a paperless management, which ensures that all over the world Martha chain can continue to run in an orderly manner. Marks Spencer and suppliers have far more than a general partnership, but rather become a complicit relationship to work. Marks and Spencer has nearly a thousand of suppliers, and suppliers Dibos companies having more than 100 years cooperat ion, with more than 60 suppliers with more than 50 years of partnership. On the one hand, Marks Spencer suppliers guarantees strict demands on product quality; the other hand, Marks and Spencer takes it as its responsibility to help suppliers reduce costs, care providers technological transformation and staff welfare (Tony Grundy, 2003). As a result, suppliers are also with the development of the development of Marks Spencer. Close cooperation of both sides ensures Marks and Spencer to achieve its corporate objectives provide its goal customers with high-quality product within the ability to purchase. Customer satisfaction business philosophy: customer satisfaction has always been Marks and Spencers business philosophy. Customer firstly thinks a lot of commodities with high-quality and low price, which is Marks Spencer sought-after standard. Customers are also increasingly focusing on product design and after-sales service, so Marks Spencer has also taken a series of measures accordingly. In recent years, Marks and Spencer pay more attention to understanding customer needs, internal management structure to take the simple and rapid decision-making mechanism, the focus from how to buy to how to sell. Customers buy Martha not satisfied with the goods that can be unconditional refund. Carried out on the part of the membership-based customer and sales records of the Commissioner of the members on a wide range of information, including birthdays, clothing numbers, special preferences, and settlement accounts. Marks and Spencer will be in the form of time by phone to inform new member s of the listing, the monthly will be in the form of a letter seeking the views of members. 1999 opened on-line shopping service, but also a cadre of loyal customers, people satisfaction with Marks and Spencer increasing. Oxford Street is a well-known British commercial street on the number of stores, the London crowd to get on the top spot. MS in such a competitive market environment also pursues their usual high quality of goods and services, and provide an elegant display of the environment. In this area, Marthas main competitors are facing the department store, and Saier Fu Leach youth-oriented casual relaxed style of the shops, in addition to including many other stores. The advantage that MS is different from these competitors is its depth and breadth of product portfolio and a unique marketing strategy (David Campbell, 2009; Lowson, R.H. 2001). Strategy Theory and Practice Analysis about MS M S retail as an industry has its own specific competitive structures, which can be analyzed from the Porter five forces of competition: 1) Entry threat. The low-cost of commercial retail enterprises, lead to lower barriers to entry the retail industry, retail businesses are always faced with the threat of new entrants. 2) Replacement threat. As the retail business operated products, the technical content of most is not high, more likely to imitate, so facing a greater alternative threats. 3) The bargaining power of suppliers. From the most developed countries show that, in the retail business and manufacturing enterprises bargaining in retail enterprises grow in power. 4) The bargaining power of buyers. As the retail business more and more abundant supply of commodities, increasing the power of buyers, which forced more and more retailers adopt the low-cost, low-cost, high-quality service strategy, retailers profiteering opportunities less and less. 5) Existing competitors. At pres ent, the existing competitors in the competitive retail industry has become a variety of forms, a variety of tissue types, regions and business scope of the three-dimensional cross-competition. Facing fierce competition, M S retail businesses have successfully used a variety of competitive strategies to improve their competitiveness. To face the future social development, to further advantage, M S should be good at using the Porters competitive theory, adopting strategy and measures suited to the situation on their own (Dinesh, 2008; S. Ambec, 2002). (A) Differentiation strategy Competitive differentiation is the basic strategy, to pursue I have what people dont have, my superior that what people have customer value that is different from other competitors. Differentiation strategy is that the business through the characteristics production makes their product or service unique, and thus consumers are willing to pay a higher price. Successful examples adopting differentiation strategy are such as the United States Norton department stores, its different, nuanced human service has won praise from consumers, so that no rival can match. Commercial retail enterprises implement differentiation strategy with mainly the work to be undertaken: first, accurate positioning for the enterprise. The main way to differentiate their market position, that is, to determine a companys market position is different from other enterprises or image. Second, establish and run enterprises to brand image. Large-scale commercial retail enterprises shall include at least the brand con notation of the brand of goods, services, brands, and on the basis of the previous two derived from the three-tier corporate brand meaning. Retail business once chooses differentiation strategy, it must be based on its own seeking to establish a brand image to reflect this brand image on the one hand business activities, on the other through the advertising campaign to promote this brand image. Third, long-term to maintain brand image. After companies establishing their own unique brand image, they should make long-term planning to maintain its own brand image (Harry J.P., 2000). (B) Cost leadership strategy Cost leadership strategy is to low operating costs or fees. Retail business goals taking cost-leadership strategy is to become the industrys low-cost firms, which tend to have economies of scale, proprietary technology, preferential supply of commodities prices, lower transaction costs and management fees and other advantages. When enterprises have become a cost leader, they can effectively compete against the other forces of competition, obtaining advantage in competition. The most successful retailer using cost leadership strategy the worlds largest retailer, Wal-Mars. The 20th century, 80s, it began to lease satellite transmission, integrated global marketing data, the commodity management, logistics and distribution, global procurement and data processing of all applications of advanced modern information technology to significantly reduce the cost, annual savings of more than competitors) 750 million of dollars in spending. Commercial retail enterprises can be achieved through t he following areas cost leadership (Voss, 2003). First, they can through cost analysis identify the greatest impact factors on the business cost, controlling systematically cost. Second, it is to establish alliances among commercial enterprises, reducing procurement costs and jointly developing the market. Third is using capital operation, expanding the enterprise scale. Through joint, mergers, acquisitions, joining, enterprise implements chain operations, the rapid expansion of operation scale, to achieve business activities standardization, specialization, centralization. Fourth is scientific management with application of advanced technology. Retail enterprises further reduce business costs through the use of POS (selling real-time systems), MIS (management information systems), EDI (electronic data interchange), EOS (Electronic Ordering System) and other modern management techniques (Shankar, 2004). (C) Objectives accumulation strategy Retail enterprises to implement the strategic objective is to choose one or the accumulation of a group of market segments as part of its services, target markets, strategic optimization, to seek their presence in the target market on the competitive advantage. Because it takes a specific consumer group focused to meet their needs, so companies can be more economical than the other competitors, more thoughtful to meet their needs (Mittal, 2004). In addition, the strategy also adopted by the choice of the target market to find the weakest link in the existing competitors cut into, to avoid a competitor with a strong head-on collision. Select the target build-up strategy, first, to conduct market research and market segmentation. According to differences in consumer demand will be divided into different consumer market segments, so that enterprises can more effectively meet their needs. Second is to determine the target market. Not all segments have value to enterprise. Companies shoul d choose a potential market segment as its target market that will not conflict with a strong competitor. Generally speaking, potential market segments should also have the following three conditions: 1) adequate, the reality of unmet demand or potential demand; 2) Enterprise has ability to provide products or services to meet these needs, and helping the can map; 3) Business in this market segment can achieve certain competitive advantage. Third, accounting for the characteristics of the target market, it is to develop practical sales strategy, including determining the number of sales outlets, choice of a commodity business scope, pricing strategies. In addition, the in the implementation process of objectives accumulation strategic, the cost leadership strategy and differentiation strategy can also be used at the same time. Conclusion MarksSpencers is a leading retailer of clothing, food, home ware and financial services. Marks Spencer is one of the UKs leading retailers with over 21 million people visiting their stores each week. However, in the fiercely competitive market environment, operational management strategies are quite important for retailers to obtain a competitive advantage and access to greater income. It could supply goods whatever customer needs timely whether it is the variety of food products or clothing style. This paper first introduces the history of MS and different market segment in MSà ¯Ã‚ ¼Ã…’and have an overview of Porters models of competition. Second, analyze how MS can running there business in the competitive environment, trying to explain more different market segment in MS and how the different market segment works together, analyzing their competitive advantage in this cloth industry. MS is changing the business strategy timely when market environmental change, while the contin uous improvement on strategy goes along with the change of customer demands. Finally, it uses Porters global generic strategy to analysis MS, to face the future social development, to further advantage, discussing how MS attract different customers by using different strategy in the global environment. The outcomes through analysis and discussion give a useful help to retail industry. The experience of the old brand department store tells the world that they can create their own lands as long as the constant innovation even in a traditional industry. Recommendations Through the above analysis, MS has made a great progress, getting over lots of difficulties. However, in todays fiercely competitive market environment, MS should also adopt optimal strategy to obtain a stronger competitive by reducing human and material costs by exploring overseas cheap labors and improving their quality of service and giving full play to their creativity.